The Long Rough Road to "TV Everywhere"

    The idea of “TV Everywhere”  has been taking hold over the last year or so. While more and more providers are beginning to embrace the idea of making their content available on a number of platforms. There are still a few problems to be solved.

  One major stumbling block is the national broadband rollout. As with all government projects things take longer than planned;

http://www.multichannel.com/article/488723-FCC_Broadband_Deployment_Still_Not_Timely_Reasonable.php

In order to bring  the concept of “TV Everywhere” into a reality as it  has been hyped, much needs to  be done on the back end with infrastructure  both for wired networking, ie; DSL, Cable, and Google’s Fiber to the home, and other land lines, along with wireless networking, both in 3g, and 4g also known as LTE. On that front much needs to be done. Consumers need simple to understand and use data plans, and devices that can handle whatever network they happen to be on. Right now the wireless market is fragmented , each provider has their own ideas for data plans. As with text messaging, a  few years ago they charged per text, both incoming and outgoing, now they have evolved to a” all you can eat “ bundled with your regular plan. I suspect that  they’re still making money on the texting plans, although they’ll never  say it.
Now data is a whole another matter. The  wireless companies, ie; Verizon, AT&T and other have been trying to move consumers up from either a feature or basic phone to a “Smart Phone” now for about a year.  Anyone who has a smartphone, either Apples, or a Android, loves it. What they generally don’t love is the extra data package that have to pay for every month to make the thing work the way its supposed to.Which is  tolerable  if you only have one phone. What if you and your wife/husband both want a Smartphone? Then want to charge you a separate data plan for each phone. At a minimum of  30.00 each thats 60.00 on top of the rest to the bill. Verizon has announced their  “Share Everything” Plan which sounds good, and for some folks it might fit, although the concept is good, they need to refine it some more.
http://solutions.vzwshop.com/shareeverything/?cmp=KNC-58100000004897908

The charges per month to add a device  varies, however, I did find a page which list the charges for the different devices, the smartphone being the most expensive.
http://www.verizonwireless.com/b2c/plan-information/?page=share-everything
You can read the pricing structure at the link above. To my way of looking at it its backwards. Devices like a tablet are far more likely to use more data out the the data pool then the phones, even smartphones. The ability to use a device as a mobile hotspot will also increase data usage.
In short the confusion in the wireless sector is helping to keep “TV Everywhere” from getting the traction it needs in the wireless sector.

   Other aspects that are slowing “TV Everywhere” is the way content owners and providers are handling the media they own or control. Simply put ; greed and control.  While Netflix is famous for their breakthrough in  bringing streaming content to the masses. Which they’re doing a good job at minus a couple of setbacks last summer, when they tried separating the  streaming side from the DVD rental side,they created a huge backlash which they’re just getting over.
Now they’re looking to expand into other markets; ie other countries. All of which cost money. They have to pay license fees for all of the content they stream.  The content owners have been requiring ridiculous  amounts of money from streaming services like Netflix, and Amazon to allow them to stream their content.  Often these deal have very tight limitations which  can limit availability for other markets, or time frames.  
Content owners need to balance the need for money with the idea of making their content available to a number of vendors.
Venders such as Netflix and Amazon are caught between trying to make their prices affordable for consumers, and making enough to cover the cost, most of which are licensing fees.

    On the consumer side, it can be confusing. There are so many different  places to get content. Some have the same material as the others.
There are at least 6  streaming services out there. Which one is right for you depends on what platforms you want to use, and what type of content you are looking for.
Here is a article that compare 6 streaming services;
6 Streaming Services Compared
This will give you a general idea of what's out there.
As to adding a set top box to use to stream your content to your tv, There are several; Appletv, Roku, are the top two, along with Boxee , and several lesser known  streaming Set top boxes. Which one you choose depends on what you want to stream. Roku offers the best value for the money to me. The XS model will stream 1080 and has a usb plug on it allowing you to plug in a usb drive and play content directly off your usb drive to the tv. The selection of channels in increasing at a steady rate. You can find a wide variety  of niche content channels that specialize in content that traditional media wouldn’t touch either because its too narrow of  audience, or they won’t make enough money from it to justify  a investment.

    The adaptation of mobile devices by consumers to consume their media has driven content owners to rethink  how they distribute  and monetize  their media. This is one area that is still fragmented and likely will remain so for some time as content owners figure out how to track viewership and make deals that are fair to everyone.

   The road to “TV Everywhere” is still  young. While great strides have been made, particularly  on the OTT  side, much needs to be done on the mobile side. Along with more equitable  content licensing deals for venders.
The consumer is demanding more ease of use and the ability to take their content from one device to another without missing a frame. While in place and in some cases work very well, there is  little cross-platform  compatibility , which needs to happen to make “TV Everywhere” work.
In the end, there is still a long rough road to truly make the idealized concept of “TV Everywhere” work.

Is 2012 the Year Media is Revolutionized?

The new year is upon us again. Many folks have looked back on 2011 in many different formats, and contexts, covering many aspects of the past year. Everything ranging from events that happened in current media, ala, ETv, to TCM, and their annual look at all of the actors, directors and other classic Hollywood personalities who passed last year.

Of course there are are obvious losses like Peter Falk, and Steve Jobs.
Much as been made of the loss of Steve Jobs. Yes he did revolutionize the way we think of and use media, even the hardware we use to work with the media.
His earliest days with Steve Wozniak , one of the co-founders of Apple Computers, lead to a great leap in technological advancement, not just in computers, but in anything that a microprocessor could be put into. As microprocessors got smaller and more powerful, they became more accepted by the general public.
Soon there were a handful of theses new devices that played a new digital music format called MP3, which is a compressed copy of the music, thus taking up less space on a hard drive , but still sounding reasonably good to the ear. What Jobs did in 2001 with the IPod was take the big clunky MP3 Players that were out there, and redesign them into a sleek elegant , easy to use, player that worked as good as it looked. Along with that he developed ITunes, to handle the interface between the music and the computer, Mac being the only computer it would work with for several years.
Eventually, ITunes was developed for the Windows platform, thus opening up the IPod experience to the rest of the world.
The Importance of Steve Jobs on the world can't be understated, However, its easy to forget at the end of the day he like the rest rest of us was just a man, but a man with a grand vision.
Many of us have “grand visions” of ideas or concepts that we would like to make happen. However, the reality is that very few of us have what it takes to articulate what they see, much less being able to lay out a plan or pull together a team to make it happen. Steve Jobs, was one of those rare few, who were in the right place at the right time with the right vision. Apple has big shoes to fill, to continue the grand vision Steve Jobs let us with. I read recently that Apple is working a new version of the Ipad, and Possibility's even a Apple Tv. All rumors, until they are announced. However, the upshot of the rumors is that Apple is still working to redefine the way we use and treat Media, preferably keeping as much as possible in their wall garden of Itunes.
The predictions for 2012 have been varied and interesting. The main point most of what I’ve read is centered around two things. Mobile, and tv content. There seems to be a drive towards making as much content available on as many mobile platforms as possible, which is good. However, content distributors need to figure out ways to keep the content available on as many venues and platforms as possible. Having ones content limited to one place is essentially putting all your eggs in one basket. If that basket falls through, your left with a mess. However, if you have several deals with different distributors, such as Netflix, Amazon etc, and one goes bad, you still have your content out there hopefully making my money in the other places. And a bunch a smaller deals taking less for each one could pay off in the long run. Eliminating pay walls, and sign in as much as possible is something consumers will appreciate. and help keep them going back and using a service that has the content they want, without hoops to jump through to see it.

CES is this week, Jan 10-13, For those of you don’t know what CES is, here are a couple of links http://en.wikipedia.org/wiki/Consumer_Electronics_Show , http://ces.cnet.com/ This is the Be all and end all of consumer electronic shows. Held every year in January, in Los Vegas. It brings out the best and brightest and biggest, and even some very small electronic are showcased here. Everything from 55” and up tvs and a variety of tablet PCs will be seen including accessories to go with them. and items one probably hasn’t even thought of yet. many items will be prototypes or first generation. How many will actually make it to the consumer hands remains to be seen. The hype and clamor of CES is matched only by the Hulu of the Super Bowl, In many ways CES is the” Super Bowl “of the Tech Wold. The difference being, that there are usually no clear cut winners. There will be some who shine and bring products, that consumers need or at least think they need.. How many of those products will actually make it to market and how many consumers buy them once their there remains to be seen. And there will be many more with great concepts or products, that for one reason or another will never be seen again. Little companies who spent their last dime to get there and rent a booth at CES and in hopes to make a the right impression with people who can help them get their idea or product out of the development stage. Essentially do or die, and if they don’t get deals they need they go home very empty handed.

Television is something I’ve talked about on many venues and have expressed many ideas on the possible future of television. There is a lot of discussion about the break up of the traditional package programing models that we’ve been using for the last 25-30 years, starting when cable companies started bundling channels together to get deals for both them and the consumers. Problem is the bundles aren't getting better, and the prices for what one typically get in a bundle has continued to rise substantially over the last few years. This coupled with increased use of DVR and other time shifting tools has made it increasingly harder to get accurate numbers of who is watching what and for how long.The traditional “shotgun approach” to advertising is no longer working, not that it ever worked to begin with, but until recently there wasn’t a better way to do it. Now with content being migrated to the web and, new ways to counts views and exactly who is watching and for how long Advertisers are looking for ways to put this to use and, the consensus is that it will scale up as the year goes on. However, they need to consider the consumer, they are tired of being bombarded by commercials every few minutes as they have been on traditional tv for years. A few well spaced, and relevant ads will do more then a slew of ads they don’t want to see. This will drive them away quicker then anything. The ala carte’ model has been kicked around on and off for years, What that means instead of buying a bundled package of channels you pick and chose the channels you want. There are problems with that, same as there are problems with the way we do it now, so nothing is prefect.
The cable companies have been trying to avoid going to a model of this type for years for a number of reasons. A good article that I commented, on discussing tv and the future of IP tv is here. I read this site a lot and have commented on many of his articles over the last couple years.
http://www.videonuze.com /Disney-Comcast-and-Why-TV-Everywhere-Alone-Is-Not-Enough/&id=3346
Poke around their site they have a number of site that they link to that have excellent articles concerning a wide varieties of aspects of the media business.


On the subject of adding content to your tv, and competing with traditional cable/sat companies; there are set-top boxes that can stream a host of Internet based content directly to your tv. A couple of more widely known ones are the Apple Tv which brings the Itunes experience to your tv, allowing you watch your bought tv and movies, not only on you computer but now on your tv. and the Roku.
Having received a Roku Box for Christmas, I find that is much more varied and interesting then I ever thought. It does the obvious streaming Netflix, Amazon and Huluplus to your tv, its only a matter of activating the account on the Roku site and box. and your good to go. However, going though the on screen channel store, you will find a wide variety of channels to chose from that will keep you busy exploring content. If that isn’t enough, there are what are called “private channels” that you you can add. For those you will need to do a google search to find pages that list them and the codes that you need to enter into your account on the Roku site. once entered, they usually show up fast and work. Boxes like this and the Boxee that can add a large amount of nontraditional or mainstream content to the consumer are something the cable and content providers and creators need to take into consideration. If they’re smart they’ll make as much content available on boxes like Roku and Boxee as they can. The basic idea is they need their content in front of as many eyes as possible.
Consumers generally only have a limited time to spend watching tv. The choices of what to watch are almost endless. Cable and Sat companies are having to work very hard to maintain every viewer they have, and attract new ones, which is harder as the choices of content, and where to get it increase almost daily.
In the end the consumer has the upper hand; they can tell content producers and distributors what they want to watch and where and how they want to watch it by voting with their pocketbooks. If ventures like Comcasts idea of TV everywhere are left to fly and get started in a big way, we will have a very fragmented ecosystem of Internet tv. which should be avoided at all cost.

So whats the bottom line for this year?
Television is no longer a big wooden box in the living room with a 27’ screen that the whole family gather around to watch Jack par, and “I Love Lucy”, and later “Gunsmoke”, and “Whats my line?” and a host of other now classic tv shows.
Today. television is more of a concept. Yes there are still physical tvs although they don’t look or work like the tv of old. What would be a more accurate description of a television would be a monitor that plays whatever is piped into it it. be it your DVD or Blue-ray player, to your sat or cable box, or Roku or Boxee, even your computer, it don’t care. Its a content/media player. Much the same as other media/tech terms we use today. The oldest of those is probably the “clicker” referring to the remote control. The term Clicker goes back to first tv remotes which did in fact click when you pressed the button .
For a history on the long and varied story of our beloved remote control see this;
http://en.wikipedia.org/wiki/Remote_control
Another term refuses to die is “tape” at least in terms of recording television content to be stored for later use. Tape as a recording medium goes all the way back to the 1950’s or so in studios to record records, the eventually there were consumer reel to reel recorders, and 8 tracks and cassettes. All for audio material only. In the late 1970’s into the 1980’s the rises of the VCR came about and suddenly everyone could get their favorite movies on tape. and as taping from tv became common place, the phase taping came to be. Fast forward to today. Our remote don’t click anymore, and can run a host of componets in a entrainment system. Also today the list of everyday household items that never needed a remote, and now come with at least a simple ir remote is growing everyday. Tape in the media world has nothing to do with tape anymore today its either to a hard drive, or a DVD. We use the term tape when referring to recording content to either a DVD or a hard drive.

As the media landscapes evolves over this year both consumers and content providers and creators, and advertisers will struggle to find the right balance of content distribution, advertising and control. Hopefully the consumer won’t get either caught in the middle, or left behind.

The Summer Of Apple..?

Christmas-Like excitement abounds with the the imitate release of Apples IPad. Scheduled to hit stores April 3rd.
Never has there been so much written and talked about, about a product that only announced, and not yet released.
The Apple IPad will either be a huge success and a huge flop. My feeling is that once its out and people can touch it and use it, and word get around how amazing it is to use, it will find more believers. Over the last month I have read numerous articles touting its future uses in a variety of business applications, both corporate and small business. The major ap developers are rushing to get new versions of their aps out in time for the release on April 3rd. So far, all of this is being done with the SDK that Apple put out when the announced the IPad. So they are developing for a product they haven't even touched yet.. Once its out and the aps can be tried on a real product the real fun begins.


The idea of a tablet pc has been tried before several times. Each time it died a slow painful death, and generally faded off the market into tech history. Theres has been some limited success with tablet pc, in specialized situations, it has not done well with the general public.
The recent success of the Apple Iphone, Ipod Touch, and more recently the Google Android series of Phones has shown that there is a market for tablet devices, if done well. The major lesson being you can't just stick a regular PC desktop OS into a tablet and add touch, and handwriting recognition and call it done. It won't work, its not intuitively and easily, its clunky and a pain to use in a hurry to take notes, or other uses where one would want quick access to information, or to add information quickly. This is where the Iphone and its little brother the Ipod Touch come in, They are easy to use, and get information from, and in many cases easy to get it into.

Apple has taken on a new venue with the IPad, that of the ebook reader. For many years the ebook market has been limited to Amazons Kindle product line, and more recently Barnes & Nobles offering the Noook ebook reader. Both of which use a plain text format limiting it to pretty much just text and no pictures. While it works well, its not breaking any new ground. Then Apple comes along with the IPad, and introduces the IBook store and wakes up the publishing industry and upsetting the price structure that Amazon had set up for the ebooks they sold. That's not even discussing the whole color and multimedia formats that the Ipad is able to bring into play.The idea of publishers and writers being able to produce not only a written book, but a multi media experience to complement it is huge. magazines being able to play videos of subjects of the articles, or related to the articles Nativity in the player, and adding links to supporting content and other ways to enhance the ebook experience are astounding. Again Apple has possibility changed a entire market, as it did with music, and video and Itunes. At this point its only guessing, but given Apple past track record for redefining markets, and in some cases creating markets, its a pretty safe bet.
As I asked in the last article ; "Is the Apple IPad a game changer?" Very soon we will begin to know the answer.. This will be the summer of Apple. Possibly Apple's biggest summer in recent years.

Apple's IPad: The Shape of Things To Come?

Wednesday was a big day in the tech world, particularly, if you’re into Apple. After months of speculation, guessing posturing, and predicting by pundits and everyone else the Questions were finely answered.

Its called the Apple IPad. What it is essentially is a scaled up version of the hugely popular Apple Ipod Touch media player. Which means it syncs with your apple I-Tunes and can play music, videos and run all of the applications that you can run on a I-touch or I Phone now. This gives it a huge leg up on most new products. Using it is the same as using the I touch.

While Apple did not invent the MP3 player, and the Smart Phone, they did set the standard by which all others are judged in those lines. The same goes for Portable Media Players. While Apple didn't invent the Portable Media player they just may have set the stranded.. again..

Obliviously, its way too early to tell for sure. as they have just announced it today, and they won't ship for 60 days . But the bigger questions will take a while to answer. They have been critiquing something that very few of them have really seen, much less actually held yet. So essentially what they are doing is guessing. Until it ships and get out to the public and they use it no one will completely know what the impact it will have.

With the ability to get models with 3G and a no contract option for buying 3G from AT&T it becomes a platfrom for use in situations where one probably wouldn't do Internet and letting you do things you couldn't do on your IPhone because the screen is too small.

But the bigger question is will the public buy into it? Will they use it like they do the IPhone, and Ipod models, particularly the I touch ?

The IPad has already been called the Kindle Killer. The ablilty to buy and download e-books and audio books and play them on here as well as music and video, and aps defiantly even the playing field. Will aps makers buy into it? How soon will aps written specify for the IPad, and how many aps will be ported up to the IPad, so they can work natively on the larger 9 inch screen, and other features of the IPad?

Theses are many of the questions that will be answered over the course of this spring and summer.

I followed the news of the Apple announcement not on the TV so much as it was covered and commented on on the big new stations, But on my laptop, watching live streaming coverage by a number of websites, and web news venues, cheifly My favorite, Leo Leporte and his gang at TWIT.TV. Leo was actually in the convention center and saw the Steve Jobs presentation and afterwards was able to go and see and play with the demo units they had set up for the press. They then did live discussions with many of the people who were there for quite a while before Leo headed home. All of this was streamed and shown live . I don't remember the exact number they had watching at one time but it was huge, 2-3 times more then they had figured on. This not the first time they have done live remote streaming of events. In fact they were at CES in Los Vegas earlier this month, for 4 days straight and streamed and did live overage, and did several of the regular TWIT network shows live from the CES floor. What he had done on a relatively small budget is bring as good in some cases better coverage of events like CES and The Apple doings today to an audience who care what is happening, and given them the news they wanted when they wanted it.

So this was a news day in several ways, while Leo was covering Apple, He was interviewed by a reporter from I believe it was Fox , which was streamed to us right along with everything else.

So now all of the pundits can stop guessing and betting on whats it got,, they can now guess about the future of the Apple IPad.

Ken Lawson

A World Where Anything Will Play Anywhere....

The times, they are a changing,,,,
The times,they are a changing....


The media is a changing...
The media is a changing....

Apple and NBC recently had a falling out,
NBC has pulled all its shows from Apples I-Tunes....
Not that it makes any deference to me....
But.....


Theres a bigger story here..

If you read on you find the NBC is opening their own site to stream their own shows for free. As I investigated further I found that CBS, and ABC are also following suit.

Now it begs to question , will theses new models survive?
If you read closely you find at least with NBC, the commercials followed them to the new site.
Will people want to have the options of streaming a show with commercials and being tied to their computer for the privilege.
On the other hand with Apple I-tunes, you pay 1.99 or something to that effect and you get to download it to your machine and you own it. you can then play it on you computer, ipod, or stream it from your computer to your tv, using Apples I-Tv.

And that's not even counting burning your material to DVD, theres some rather heated discussions going on about that in some circles.

In a perfect world.. One could get any show, movie song or other media whenever one wanted, and watch it on whatever was convenient at the time. To be be able to watch a movies or or show on everything from a Ipod to a 50" plasma tv. with 7.1 surround sound.

What we need is a format and hardware both set-top, and portable the will recognize and automatically format and play the media in whatever form is available to the hardware, weather its a Ipod like hand held that can see any wireless network and pull any media off any shared folder, along with whatever is on the actual hardware, be it a hard drive,sd card.

All of this is not factoring in digital rights management(DRM). Hardware must be able to recognize what a file is and what allowed. There will always be a camp will fight and/or otherwise circumvent any DRM scheme that anyone come up. While I am in principle agree with the idea of protecting one own intellectual property . There is STILL such a thing as fair use. The problem is, over the last few years people have taken advantage of the concept of fair use to the point that the record company's having a heart attack and trying to recover a perceived loss. I not saying that haven't lost money over the last few years. However their methods of "recovering their losses" are only serving to strengthen opposition to DRM in general and the RIAA in particular.


The end result is a world with both media hardware and media software coming with DRM in the firmware. In the end the dream of a universal plug and play world, where any media will play on any media without its having to call home and see if its allowed is probably dead.

Back to the lead-in, When I have a computer that I can send a signal to my big tv and watch streaming media off the computer/internet and pipe the audio through the sound system, I'll be more interested in watching streaming media. One other possibility that comes to mind would be a satellite receiver that connects to the internet and gets its programing guide and other software over the internet and lets you surf the web on your tv through the sat receiver, of course you wouldn't have all the printer and other capabilities you have on your computer.
Unless of course you have one of the new media center pc, withe the turner and other niceties that Microsoft offers. Having never had the "pleasure" of using one I can't say how well they work. Xp or worst Vista running my digital media center is not my idea of the optimum media software. However,choices are limited in this respect, When a Tivio can brows web sites and stream media off the net and possibility even store it even temporary on its hard drive, then we're heading in the right direction..
So for now let the major network stream their shows on line for free,,,,,

I don't watch any of them anyways....



Ps; Heres the link to the original story;

http://www.wired.com/techbiz/media/news/2007/10/nbc_itunes