Saturday, January 12, 2008

Today's Media and The Future..

Early Adapters, pay through the nose... That said.....all the formats we have now, Mp3. wave, Apple's AAC, ect, Dvd, HD, & Blu-ray will eventually be superseded by whatever new technology is developed over the next years, However, as the film/movie preservationists have pointed out many times, as we move forward much is lost,, I am thinking both of lost films themselves and the the people who actually were there, and, almost as importantly , the equipment to play edit and do anything with the old media. This premise can be extended to many other things such as old computer hardware, there are millions of computer reels of data siting that no one can access because the machines to play the magnetic memory data tapes are not around any more. Soon there will be millions of VHS tapes laying all over the world with no vcrs to play them on, like the fate of 78rpm records, eventually cd and optical disc will suffer a similar fate... Although it will probably take longer.. All this is not counting what is eventually done with DRM and what effect it has on the hardware. All this is is to say, there is something ,to be said, for the printed page. One can still read a 100+ year old book and one may be able to read the same material digitally 1 year or even a week later after it was digitalized..

DRM is Digital Rights management, What it Essentially boils down to is the copyrights holder, be it the studio, author or production co, whoever, controlling what we can do with the content, whether we can record a show/movie to a pvr, or record something to a dvd burner like I have the big deal in all of this is that its digital, which means every copy is as good as the original, and theres no degradation over the copies like we had on the old analog tapes, What they don't want is perfect digital copies getting out in the world uncontrolled so they can't make any money off them The music industry tried DRM in their MP3s they sold and soon found it was a losing battle, People were still decoding the mp3 or most of them just ripped the music off their legal cds and put them up on file swapping sites anyways. So finely they are giving in and stripping all DRM off the MP3s they sell, Heres a link that will give you a general idea of what were talking about with the music. http://blog.wired.com/music/2008/01/amazon-adds-son.html As for movies Broadcasters can put in flags that tell receivers what they can and can't do with certain material, most of this is getting into the HD realm, Essentially, dumbing down and crippling sat and cable receivers, and making content harder to enjoy. However, the Saga is not dead, for proof, I refer you to the following link, http://wired.com/entertainment/music/news/2008/01/sony_music
The new battle cry will be watermarking so copyright holders can track a piece of material back to the original buyer and hold them responsible for letting the material getting into the wild.. Of course, privacy experts are having their say about the idea. The whole DRM/privacy issue will continue to boil over for many years to come, and probably will never be completly settled one way or the other, There will alway be a contingent of the population the change the status quo and fight for the rights of the average person, in this case, the right of the average person to play his own media as he see fits on what he sees fit.

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