Is 2012 the Year Media is Revolutionized?

The new year is upon us again. Many folks have looked back on 2011 in many different formats, and contexts, covering many aspects of the past year. Everything ranging from events that happened in current media, ala, ETv, to TCM, and their annual look at all of the actors, directors and other classic Hollywood personalities who passed last year.

Of course there are are obvious losses like Peter Falk, and Steve Jobs.
Much as been made of the loss of Steve Jobs. Yes he did revolutionize the way we think of and use media, even the hardware we use to work with the media.
His earliest days with Steve Wozniak , one of the co-founders of Apple Computers, lead to a great leap in technological advancement, not just in computers, but in anything that a microprocessor could be put into. As microprocessors got smaller and more powerful, they became more accepted by the general public.
Soon there were a handful of theses new devices that played a new digital music format called MP3, which is a compressed copy of the music, thus taking up less space on a hard drive , but still sounding reasonably good to the ear. What Jobs did in 2001 with the IPod was take the big clunky MP3 Players that were out there, and redesign them into a sleek elegant , easy to use, player that worked as good as it looked. Along with that he developed ITunes, to handle the interface between the music and the computer, Mac being the only computer it would work with for several years.
Eventually, ITunes was developed for the Windows platform, thus opening up the IPod experience to the rest of the world.
The Importance of Steve Jobs on the world can't be understated, However, its easy to forget at the end of the day he like the rest rest of us was just a man, but a man with a grand vision.
Many of us have “grand visions” of ideas or concepts that we would like to make happen. However, the reality is that very few of us have what it takes to articulate what they see, much less being able to lay out a plan or pull together a team to make it happen. Steve Jobs, was one of those rare few, who were in the right place at the right time with the right vision. Apple has big shoes to fill, to continue the grand vision Steve Jobs let us with. I read recently that Apple is working a new version of the Ipad, and Possibility's even a Apple Tv. All rumors, until they are announced. However, the upshot of the rumors is that Apple is still working to redefine the way we use and treat Media, preferably keeping as much as possible in their wall garden of Itunes.
The predictions for 2012 have been varied and interesting. The main point most of what I’ve read is centered around two things. Mobile, and tv content. There seems to be a drive towards making as much content available on as many mobile platforms as possible, which is good. However, content distributors need to figure out ways to keep the content available on as many venues and platforms as possible. Having ones content limited to one place is essentially putting all your eggs in one basket. If that basket falls through, your left with a mess. However, if you have several deals with different distributors, such as Netflix, Amazon etc, and one goes bad, you still have your content out there hopefully making my money in the other places. And a bunch a smaller deals taking less for each one could pay off in the long run. Eliminating pay walls, and sign in as much as possible is something consumers will appreciate. and help keep them going back and using a service that has the content they want, without hoops to jump through to see it.

CES is this week, Jan 10-13, For those of you don’t know what CES is, here are a couple of links http://en.wikipedia.org/wiki/Consumer_Electronics_Show , http://ces.cnet.com/ This is the Be all and end all of consumer electronic shows. Held every year in January, in Los Vegas. It brings out the best and brightest and biggest, and even some very small electronic are showcased here. Everything from 55” and up tvs and a variety of tablet PCs will be seen including accessories to go with them. and items one probably hasn’t even thought of yet. many items will be prototypes or first generation. How many will actually make it to the consumer hands remains to be seen. The hype and clamor of CES is matched only by the Hulu of the Super Bowl, In many ways CES is the” Super Bowl “of the Tech Wold. The difference being, that there are usually no clear cut winners. There will be some who shine and bring products, that consumers need or at least think they need.. How many of those products will actually make it to market and how many consumers buy them once their there remains to be seen. And there will be many more with great concepts or products, that for one reason or another will never be seen again. Little companies who spent their last dime to get there and rent a booth at CES and in hopes to make a the right impression with people who can help them get their idea or product out of the development stage. Essentially do or die, and if they don’t get deals they need they go home very empty handed.

Television is something I’ve talked about on many venues and have expressed many ideas on the possible future of television. There is a lot of discussion about the break up of the traditional package programing models that we’ve been using for the last 25-30 years, starting when cable companies started bundling channels together to get deals for both them and the consumers. Problem is the bundles aren't getting better, and the prices for what one typically get in a bundle has continued to rise substantially over the last few years. This coupled with increased use of DVR and other time shifting tools has made it increasingly harder to get accurate numbers of who is watching what and for how long.The traditional “shotgun approach” to advertising is no longer working, not that it ever worked to begin with, but until recently there wasn’t a better way to do it. Now with content being migrated to the web and, new ways to counts views and exactly who is watching and for how long Advertisers are looking for ways to put this to use and, the consensus is that it will scale up as the year goes on. However, they need to consider the consumer, they are tired of being bombarded by commercials every few minutes as they have been on traditional tv for years. A few well spaced, and relevant ads will do more then a slew of ads they don’t want to see. This will drive them away quicker then anything. The ala carte’ model has been kicked around on and off for years, What that means instead of buying a bundled package of channels you pick and chose the channels you want. There are problems with that, same as there are problems with the way we do it now, so nothing is prefect.
The cable companies have been trying to avoid going to a model of this type for years for a number of reasons. A good article that I commented, on discussing tv and the future of IP tv is here. I read this site a lot and have commented on many of his articles over the last couple years.
http://www.videonuze.com /Disney-Comcast-and-Why-TV-Everywhere-Alone-Is-Not-Enough/&id=3346
Poke around their site they have a number of site that they link to that have excellent articles concerning a wide varieties of aspects of the media business.


On the subject of adding content to your tv, and competing with traditional cable/sat companies; there are set-top boxes that can stream a host of Internet based content directly to your tv. A couple of more widely known ones are the Apple Tv which brings the Itunes experience to your tv, allowing you watch your bought tv and movies, not only on you computer but now on your tv. and the Roku.
Having received a Roku Box for Christmas, I find that is much more varied and interesting then I ever thought. It does the obvious streaming Netflix, Amazon and Huluplus to your tv, its only a matter of activating the account on the Roku site and box. and your good to go. However, going though the on screen channel store, you will find a wide variety of channels to chose from that will keep you busy exploring content. If that isn’t enough, there are what are called “private channels” that you you can add. For those you will need to do a google search to find pages that list them and the codes that you need to enter into your account on the Roku site. once entered, they usually show up fast and work. Boxes like this and the Boxee that can add a large amount of nontraditional or mainstream content to the consumer are something the cable and content providers and creators need to take into consideration. If they’re smart they’ll make as much content available on boxes like Roku and Boxee as they can. The basic idea is they need their content in front of as many eyes as possible.
Consumers generally only have a limited time to spend watching tv. The choices of what to watch are almost endless. Cable and Sat companies are having to work very hard to maintain every viewer they have, and attract new ones, which is harder as the choices of content, and where to get it increase almost daily.
In the end the consumer has the upper hand; they can tell content producers and distributors what they want to watch and where and how they want to watch it by voting with their pocketbooks. If ventures like Comcasts idea of TV everywhere are left to fly and get started in a big way, we will have a very fragmented ecosystem of Internet tv. which should be avoided at all cost.

So whats the bottom line for this year?
Television is no longer a big wooden box in the living room with a 27’ screen that the whole family gather around to watch Jack par, and “I Love Lucy”, and later “Gunsmoke”, and “Whats my line?” and a host of other now classic tv shows.
Today. television is more of a concept. Yes there are still physical tvs although they don’t look or work like the tv of old. What would be a more accurate description of a television would be a monitor that plays whatever is piped into it it. be it your DVD or Blue-ray player, to your sat or cable box, or Roku or Boxee, even your computer, it don’t care. Its a content/media player. Much the same as other media/tech terms we use today. The oldest of those is probably the “clicker” referring to the remote control. The term Clicker goes back to first tv remotes which did in fact click when you pressed the button .
For a history on the long and varied story of our beloved remote control see this;
http://en.wikipedia.org/wiki/Remote_control
Another term refuses to die is “tape” at least in terms of recording television content to be stored for later use. Tape as a recording medium goes all the way back to the 1950’s or so in studios to record records, the eventually there were consumer reel to reel recorders, and 8 tracks and cassettes. All for audio material only. In the late 1970’s into the 1980’s the rises of the VCR came about and suddenly everyone could get their favorite movies on tape. and as taping from tv became common place, the phase taping came to be. Fast forward to today. Our remote don’t click anymore, and can run a host of componets in a entrainment system. Also today the list of everyday household items that never needed a remote, and now come with at least a simple ir remote is growing everyday. Tape in the media world has nothing to do with tape anymore today its either to a hard drive, or a DVD. We use the term tape when referring to recording content to either a DVD or a hard drive.

As the media landscapes evolves over this year both consumers and content providers and creators, and advertisers will struggle to find the right balance of content distribution, advertising and control. Hopefully the consumer won’t get either caught in the middle, or left behind.

On Turning 50, and Other News of Interest

    August has been a month of many milestones. I turned 50 early in the month.
The technology world has been stood on its head. Steve Jobs resigns from Apple.
HP first pulled their tablet,from  the market, and then announced they are getting out of the PC business altogether.
The 800 Pound Giant in the room, Netflix has stood its ground with Starz and refused to bow to their demands about tired pricing and  let them take their content elsewhere. I won’t miss it.
    Apple, and Steve Jobs have been called one of the greatest inventors  in the 20th Century. If one dose research one will find all of the products that he made famous are products that have been made by someone else before he refined it and set a new standard. There had been portable computers before,  Apple made them usable.
    More important then the legacy of Steve Jobs, and it is very important, is the future of Apple and the entire tech industry as a whole.  Over the last few months I’ve noticed a change in the focus of many tech company, even companies as venerable as Kodak are changing their focus looking for ways to sagging sales and poor product lines. Right now there are only a very few product lines that are interesting, the top players among them being the tablet, and the king of the hill, is Apple’s IPad.  But there seems to have been a shift to a very large degree away from trying to make a better product to protecting intellectual property . ie, their  patents.  While  some concepts and ideas are pretty cut and dried, and obvious , and the patent for that should be obvious, and the company that first filled the patent for it owns it at least to start with,. However, thee are a great many patents are are far more questionable. To the point of  one questioning is there even a prototype  filed at the patent office, and did anyone even read it? The patent office has said that need access to experts to help them sort through all to the tech patents the receive to help them tell which are legit, and which ones should be rejected. Because they don’t the the personal or expertise to go over all the material.
  

    That's not even counting all of the patents the various companies have already, and are either trying to protect or sell.  In many cases the  intellectual property may be worth more then the products they make with the information or ideas, sometimes even the company.  What kind of messages  dose that send to consumers who see new reports about companies suing each other over  patent infringement or other subtleties that no lay person or many lawyers can understand. Instead of putting the efforts to helping build the economy by giving consumer better products at lower prices. and creating more jobs and products we want to buy.
All their doing is making lawyers rich, and generally making a mockery of the US patent system. A complete rebuild of the US patent system is in order, along with  the copyright  office and reevaluating the way the publishing industry works. However, I don’t see this thing happening in the foreseeable future.

    What dose it mean when Google buys a hardware company like Motorola,?
They didn’t buy a printer company, or a camera company. They bought a company that makes hardware to run their operating system. Android.  At this point Android is  powering  roughly about 50% of all the smart phones in use depending on what report you read, and what is being covered, US or world. Point is it it fast edging Apple, and is generally killing other smart phone devices. Thus the questions becomes is there a conflict of interest in Google owning the maker of its own software distributor , the Motorola versions of the  Android smart phones. Along with the the other companies who also make phones that run Android.  On the flip side, Apple owns both the hardware and the software for their phones, in fact for all of their products. The difference being they don’t licence their IOS out to other hardware builders to put IOS into and sell to the public. Apple maintains a very tight control of their product cycle and loop from development, to production, distribution to sales both on line and retail. Something no other company has ever had.
Netflix finds itself in a quandary, much of it its own making. Last month they announced a new pricing scheme, separating the Streaming and the Dvd content, into two separate billing options, and increasing streaming fees. and increasing to total if you want both streaming and DVDs. So essentially you have your choice of three prices. Streaming, is 7.99, Dvd only is 7.99 month  Nd more for both Streaming and DVD.
Netflix is expecting to lose around a million subscribers due to this new format.
http://www.huffingtonpost.com/2011/09/15/netflix-price-increase-subscriber-loss_n_964026.html
It’s  expected that after several years of a format that has essentially changed the entire video  delivery system in may ways and set new standard to make what are precised as radical changes, to a tried and true format that upsets the satus qu  will bring on a out  cry, in this case its likely to take the form of a loss of subscribers. Weather it will be as much as they predict  or not m also how long the numbers will stay low are two important questions. Balancing them out are the cost of the content . Netflix has to be in a position to pay a fair price for content, but but not let itself be bullied into doing deals like Starz wanted. I have commented several times under different  articles about the Netflix /Starz issue. One can be found here;
http://www.videonuze.com/blogs/?id=3201#comment-304411031

Here:
http://www.videonuze.com/blogs/?id=3215#comment-311925790


The whole landscape of on line video is going to reshaped yet again as the dust settles over Hulu, and who eventually buys it. The main goal of any content owner and provider should be essentially the same: To provide consumer with easy acces to any content they have the right to through either subscription, like Netflix, or Amazon VOD, or even Hulu, or Boxee, and Roku, including the IPad, and Android tablets. If the consumer knows they can get they’re content when and where they want it with minimal fuss, and low price, they will be less likely to go to  alternative places to get the content they want. Distributors, and content owners will both be paid and everyone will be happy.

    A side note on turning 50 this year. Its now been a about a month since my birthday.  Sometimes, 50 is a concept one has to wrap ones brain around. The idea that you’ve been alive and doing your thing, for half a century. Most days you don’t feel any different then you did at 49. Suddenly your 50 and everything is older, every tool or possessions that you bought or acquired when you where younger seems older. Events that didn’t seem that long ago suddenly seem like  ancient history when you stop and do the math as to how long ago it really was.  Getting to be 50 has been a real adventure for me. As many  of you who personally know me I’ve had heart issues since I was born, and was not expect to live,  I was sent home, they had done all they could do for me. But I survived and eventually a operation was developed in Canada, The Mustard Procedure, which essentially rebuilt the top half of my heart. I was the first one in the United States to have it and Survive.  To this day I’m setting new records. I have since gone on to do all the things everyone else dose, high school get married, and raise  4 kids, and many other things that  the little blue boy they sent home to die was never expected to. do. The Lord has seen fit to keep me around for this half century   .I’m looking forward to many more years of doing what I do best, being a tech pundit and all around geek and movie lover, Lord willing.



 

Getting Back to Basics in Business

Over the last few months much has been made of relatively new tech companies, less then, 2-5 years old coming out and announcing that they want to do a IPO, which is a Initial Public Offering. There are several questions that have been risen, such as do they have a solid business plan, and are they actually making money. While I don’t pretend to completely understand all the ins and outs, of big time money management and all of the ramifications of events to both the economy or the business itself.

There are several basic ideas that I do understand, The primary object of any business is to both make money, and give the consumer the most value for their money as possible. If you give the customer value above and beyond what they expect , and follow it it up with support and service, whatever, that might entail everything from basic hand holding, to either going and fixing or replacing the product with no hassle, and a BIG smile on your face. You’ll do far more more good for your business then any amount of advertisement can ever do. Happy customers come back, and Happy customers talk,, a lot. Word of mouth can go a long way to either building your business, or destroying it slowly. Just remember that the next time a customer is driving you crazy over something YOU think is stupid, to them its important, how you handle what they think is important, is important to them. So much for business 101.

Netflix has become the 800 pound guerrilla in the room when content and tv companies get together. No matter what else they talk about, what deals they may want to do, Netflix is in their shadow waiting to take their market share way form them. Content providers need to go back and reevaluate their core objectives.
As I mentioned in the opening segment, the object of any business, be it a small family business that sells fruit out on the side of the road, to a multi-million dollar conglomerate is to give the customer value above and beyond what they expect.
Quite simply the TV/media industry at least on the broadcast and consumer provider side, not the theatre side so much, has dropped the ball a LONG time ago.
Way back in the 1950’s at the beginning of TV, advertisers knew they had a captive audience and played it up to the max. Having corporate sponsors,and having host of talk and game shows actually plugging the product as part of the routine show, is was annoying, but far less annoying then today's commercial breaks which can last from 3-10 minutes long, and often repeat the same ad several times in a roll.

That just covers what broadcast show “live” on a daily basis to the masses.
That includes those who don’t have the technology to bend their TV to their will.
Those of us with DVRs can record,pause and rewind and generally bring the TV to its knees. And advertisers hate this. they can’t count on you seeing their ads every time you want to see your favorite show. and Appointment Viewing is long dead. That is to say if you wanted to watch a certain show you had to be in front of your TV at that exact time, or you missed it until next week. Worse yet, if there were two shows on at the same time, on different channels you had to choose which one you liked better. Advertisers loved that, it helped with getting numbers, they could tell much better what was being watched, and who commercials were being seen. Today, consumers demand to watch what they want when and where they want. The devices and platforms that media is available is constantly expanding. Content owners and providers need to embrace the new directions and come up with models that allow them to get access to the content they want, when they want.
They need allow consumers to watch their content on a variety of platforms.
The basic concept is to spread your content around as much as possible; instead of trying to do a deal to limit ones content to one venue and asking a exuberant sum for a very short year deal, try spreading it out out over several venues with less for money each deal, and make more money in the long run.
Better yet they make their content readily available to whole new audiences which might not have discovered content they didn't know about. Making content easier to access or rent, either via Netflix Amazon, any number of other places to rent or view content, doing such deals to let ` the consumers find the content and play it where they want, or need to, with out having to resort to to other means to get the content they want.
A YouTube search will yield many movies and TV shows put up in short 10-14 minute segments watching a series of 8-10 segments in a row will allow you to essentially watch the whole program. Whether this is legal is another question for another time. However, the bigger point, is the is people want to see the content, and will put it out one way or another. So content providers do yourself a favor and make you stuff easy to rent, buy or otherwise enjoy the content, and moving content from one platform to another should be seamless with a DRM issue and no issues with software formats not being capable. Everything should just work.
The notion of cord cutting that the industry pundits are taking about is probably right to a degree, However, As people get the new TVs that can connect to the web, either directly or through a computer, easiest being hooking a laptop and piping everything from the laptop to the TV, the uses for a fast connection are increased, suddenly you can fire up Netflix, on the laptop and send it to the TV and enjoy the same content from the laptop on the big TV, same for YouTube, any other web content, be it podcast, or videos etc. Suddenly the pipe from the cable provider is’nt as important as it was, However, there’s still a lot of content that only available on broadcast TV. While a large percentage will cut down on the size of the package that keep, both for budget reason, and because content is available on line and they can get it there and pipe it to the platform of choice to watch it. I don’t think its cord cutting, so much as its cord switching, and sharing, one supplementing the other.
Some content providers are making strides to make their content available on mobile platforms with limitations, while its a good start. But there’s a long way to go.
Netflix has pretty much set the standard for streaming video, and a business model that works. They have been able to get themselves placed in a wide variety pf platforms from DVD players, TVs themselves, I even read at one point, there was talk of them actually having a physical button on a remote, on some TVs, weather anything has come of it, is not important. What is important is their dominance and saturation in the video industry . They do have some big hurtles to jump, the biggest is the deals they have to make with content owners. Every time they try to do a deal the price goes up or the owners want to renegotiate a deal halfway though a contract. The point is if content owners would quit being so worried about their content and how its being used, and work to get it into as many venues as possible and not make is prohibitively expensive that small providers to get into. They would in the long run probably make more then they trying to do with the high price deals they’re doing now, only it’s be spread out over more companies, and longer terms, so if there was a loss somewhere it won't be as much as it it was in one big deal the lost.

The long and short of it content owners, and providers need to go back and reevaluate their core business model, and why they are in business. Are they in business to serve the stockholders, or the customer, aka, public? If its the customer, they need to rethink how and what kind of deals they do, to get their content out, with a minimum of constraints both on the provider and especially the end user. If the customer is is happy and willing to pay the reasonable rental fee or subscription fee, and can get what they want when and where and on what platform they want, with no issues, the profit for the stockholders will come.

As Media Evolves, Will The Consumer be Left Behind?

Can Netflix Make a series of their Own?

Will AT&T Buy T-Mobile?

Did Showtime Shoot its Foot Off?,, Definitely Yes..

Is the IPad2 a Hit Definitely Yes...

Lots of things have been happening in the world this last week, Netflix ; AT&T ; and Showtime,shoots itself in the foot.
One of the top news stories everyone talking about is Netflix picking up the first run option on a show that's not even made yet. Having now had the pleasure of enjoying streaming content from them on my computer and on the Wii, I can see where they would be interested in doing a deal of this type. They know their bread and butter is the catalogue of material going back to the 1920’s on a very few cases and being to let a consumer explore either old shows they watched and loved in younger days, or just find new and interesting stuff to watch and discover treasures they missed before.
So, For Netflix to spend 100Million dollars to get the first run rights to “House a Cards” seems out of character, however... Looking at it from their side, If they do this and if works, and they wind up bring in more subscribers on top of the 20 million or so they have now, and the publicly is good for the show itself, interest in the show and Netflix will increase along with its stock price.
On the content creators side,developing a project for the like of Netflix where one knows theirs a instant 20 million+ viewer audience is a big plus, and the publicity that goes with it is priceless. Netflix only has first run rights, which means it then be resold and of course that means more revenue streams coming in down the road.

Showtime on the other hand shoots itself in the foot. At least to my way of seeing things. Showtime is renegotiating the deal which ends later this spring and starts in the summer. The end result is that they are pulling new content from Netflix, like Dexter, and Califorination . One will only able to stream them if one is a subscriber and and log into their official site. I was under the impression that one of the great things about site and venues like Hulu.com was the eyes it got in front of a show. If you can get more people interested in watching a show, particularly one that on the likes of showtime, the chances are they will subscribe to the network to see the new shows, Taking off the older episodes and forcing those who really want to see the content to go to bit-torrents and the like or say “the heck with it” and don’t bother even trying to watch them if they can’t get them, is defeating the propose of publicly which when it come right down to it Netflix is a great publicly machine for a huge world of content that's been long forgotten about.

AT&T has put in a bid to buy T-Mobile for 39Million dollars. There a a lot of questions that arise from deals like this. Such as, a big one will the FCC and/or FTC let it go through? The advantages to AT&T are they get more network to expand their 4G layer, They have a reputation for very bad coverage in cities where they are not a primary provider., so they need the T_Mobile towers and coverage. What doses T_Mobile need? They need the IPhone, which they can’t get right now, I’m also thinking it would give them some better android phones. AT&T will be able to provide T-Moble with other support services that that probably lack.
Will this be good for consumers. I’m not sure sure. On the face of it it looks like its reducing the numbers a main cell phone carries from 4, Verizon, Sprint, AT&T, T-Mobile to 3.
I think that will only tell half of the story. The rest of the story is how they change rates planes and most importantly, customer service. AT&T customer service is notoriously bad, I suspect that T-Mobile’s is all that great either. In any case a complete overhaul of customer service is probably in order.

I would be completely remiss if I didn't talk about the IPad2 which just recently came out.
On March 2rd Steve Jobs surprised the crowd by just showing up on stage. Steve Jobs had stepped down from day to day operations of Apple earlier this year citing health issues. So his being there to present today was a huge surprise to those in attendants.

The bigger questions emerge: Do we need a new version of the IPad, for some the new capabilities will fit right into what they are doing now, and allow them to do more with one device.

Why they announced the IPad this early is easy: Competition.

Apple has the knack for staying ahead of the curve, even when they invented it.. As I said in my last article, there were 18 new tablets announced in CES in early January.

At this point there seems to be a number of contenders for the “Tablet King” Now Title: Motorola Xoom, HP TouchPad, Blackberry Playbook, Samsung Galay, . I am already finding comparisons about which one has best stats. To my way of thinking the stats of any device don’t tell the whole story. The real test is how a device is used by the end consumers. In the IPads case the consumers have overwhelming said that the Ipad is the right device at the right time and it dose what they want/need it to do, will the IPad2 do as well?, its a pretty safe bet..

Apple has done a number of things right, the reduced the price of the 1st generation units, and they kept the pricing the same for the 2nd generation the same as they were for the originals. a very smart move.

The improvements in the IPad2 will force the competition to up their game, and continually evolve their products to make them more more appealing to consumers. No matter nice they look, if they don’t preform, and do what the consumers expect them to do, they will be dumped for the next big thing to come along.

While I have not have the pleasure yet of experiencing any of the tablets. The ideal way to test a unit is to take it for a week and see what it will and won’t do, and how you like it. However not many folks have the option of “Borrowing” a unit for a week to see if they like it. So we must rely on reviews and what we feel when we see at the store..

There are many more things yet to discuss, hopefully I can continue to offer my humble opinion in a more timely matter as the summer progresses..

Ken Lawson

Better Late, Back to Keyboard, Then Never..

As many of you know , in spite of best intentions and plans, Real Life gets in the way. Projects such as writing and publishing their blog or other personal projects get put on hold. Essentially this is what has happened to me.
This last July, not long after I put out the last article, on the publishing industry, My family and I moved and had to essentially start over again. Needless to to say I have had a lot of other thing going on theses last few months, and not having a fast easy to access connection had made it difficult to work the way that I was used to.

So instead of trying to cover news I should have been commenting on for the last six months, Let me start fresh, so to speak.

Verizon now has the holy grail of Smart phones,,, the Apple IPhone,,,
But is it enough and soon enough? Yes it is a big deal, However, it seems to me if it had happened before Android had gotten a serious foothold in the Verizon market base it would had a much more of impact. many folks who would have loved to get a Verizon IPhone and couldn’t are now solidly in the Android camp and are not interested in jumping to the IPhone, now they have their Android.
I know if and when I get into a position that I can get a Smart Phone I’m going Android. Yes Apple will make inroads into Verizon but it will take time and not as much as they would like.


CES, this January was the grounds for the first round of the tablet wars. Apple true to form, created a monster when they created the IPad, As I’ve said before in other article, tablets have been before, by various manufactures mostly by trying to shoehorn a standard desktop operating system into a platform that was never designed for it. The most common of those being Microsoft and their various Windows versions. which never did completely work right or stable.
Along come Apple, building on the success of the small tablet form factor, and a custom os, The IPhone and the IPod Touch which they had sold millions of and had all of those millions already familiar with the platform, now its scaled up to a 9 inch screen with better functionality .. A immediate hit. Needs to say.

There was a lot of talk before it was actually released to the masses of weather it would work, It did, once consumers got their hands on it and used it they loved it.
Of course everyone started jumping on the tablet bandwagon. CES saw the announcement of no less then 18 tablets from everyone from Blackberry, to Samsung, and many others. How many will make it to consumers shelves and get a fair chance is another matter. Most of the competing tablets are running Android, which makes sense because the next biggest platform on phones next to Apple IOS is Android. Android scales up to a tablet nicely and can be offered with just wifi, or with ¾ G bundles with the major carriers. However, that this point there is abig downside to using 3 or 4G that, being bandwidth caps, not that they’ll cut you off if you use too much, they just charge you for the privilege of going over, by the megabyte. I haven’t had the chance to play with the IPad or Android tablets, So I can’t say which I like better. Both offer comparable features and both will fill a certain need for certain consumers, while others will want the specific features of one or the other, thus driving their choice. On the whole a consumer should be able to use any tablet easily and do basic web surfing and media playing without having to do a learning curve to figure out how to do essential functions, they should be self-explanatory .

The FCC is pushing a plan to get broadband to rural areas, that is nothing new.
They have been fighting with the cable and wireless companies for years trying to get them to invest in rural technologies for years. However, the companies in question see investing in rural broadband as dumping money into a big black hole, where they will be forever getting their money back, if ever. Yes its probably true they may never get all their money back. But the bigger issue is public safety and supporting the communities they are supposed to be serving. Yes they are in business to make money, However, the bigger picture is they are granted these big essentially monopolies to serve their communities. All of their communities, not just the parts the make them money. of the are easy to support . Telecommunication companies have a obligations to provide at least reasonable access to good phone service, and should be able to provide at least DSL speeds if not faster, where they can lay fiber and increase the speeds. It goes with out say the should be no limits on use and and throttling is no acceptable.
With the increased options for streaming material form the net directly, ie You Tube and the like, and NetFlicks, and other streaming services putting caps on monthly downloads would result in a consumer revolt to rival the revolutionary war .

Well, Folks I seems to have run out of steam for now, This is the first article in at least six months, and I hope that I can continue to put more out in a more timely fashion as the summer goes on.
I hope you found my ideas interesting and worthy of reading and commenting on.
Ken Lawson

Redefining Publish Or Parish In The Electric Age

The continuing quandary the publishing busness finds itself in as it struggles to adjust to new pricing and more importantly, new methods of distribution is life threatening . While the traditional paper books aren’t going anywhere very soon, it is having lots of company. The new kids on the block aren't all so new. Audio books have been around for many years, Only they were books on tape, and they weren't marketed to the general public. In the early1950's the first audio book was made, only then they were put on records. and played on a turntable. In the 1970's they advanced to the cassette. The first of the recording were made available to the blind, by the Library of Congress. I knew about them generally because I have a step-grandmother who is blind, and I had seen them, along with her brail books. In the late 1970's they advanced to CD, along with all other forms of music and audio in general.. It was then the phenomenon began to take off with the general public. Fast forward to today; Today, every form of audio recording is done digitally. The audio book has become a viable industry of its own. The largest publisher of audio books Audio.com boasts approximately 75,000 titles in a wide range to topics and authors. The downloaded digital books can be played on a wide varity of devices ranging from a traditional MP3 player, to a phone such as an Iphone, and any number of smart phones, and devices such as the IPad. The portability allows one to listen to a book when and where reading a traditional paper book would not be possible. This alternative to a paper book has found a new life and is giving life to many books that would remain unread because the folks who want to read them can't or won't sit still long enough to read a paper book. The audio book has its own history which many people will never know of, and probably care even less about..

The growth of non-traditional book formats has exploded. Any format that is not paper is what I would call a non-traditional format. Another what I'd call Non-Traditional format is e-books, or e-publishing, as its called in some circles. This too, has been around for a while.
The e-book goes back to the early 1970's wen the fist ebook was produced on a IBM mainframe computer, to the Internet where specialty and hard to find books were essentially PDF of books that popped up on the screen. Even until recently the last 10 years or so they were a novelity and ralerly seen and even more rarely used by the general public. The publishing industry was terrfified of the concept of the e-book and e-ink.

In the last 10 years or so, e-books have come into their own with the development of readers such as the Kindle from Amazon and other makers of readers the idea of buying an e-book and downloading it and carrying around several large volumes of books in one small flat screen has exploded.
Traditionally, publishers had treated e-books in much the same ways as they had traditional paper books. That is until now. Amazon had made a huge market by selling their own device to read e-books, the Kindle. Once you had the Kindle it was easy to buy books from Amazon directly from the kindle, so you just used your Kindle and were happy to read.. Then along comes Apple..
Apple comes along first upsetting the status quo of the music industry and in the process reinventing it, and in many ways saving it from itself.

Now its looking to do the same for the book publishing industry. With the much hyped release of the IPad, earlier thsis spring, and as part of the Ipad scheme is the IBook store to sell ebooks . The ebook on a Ipad is a entirely different experince then on a Kindle. On the Kindle ones is limited to "black and white" ie, plain text on a white background, with no color pictures, maybe some illustrations. While very usable, it is limited in many ways. On the IPad, one is treated to a bright colorful screen that can do much more then just show e-books. The experince of reading a ebook is completly different, turning a page is much faster and eaier, The pictures are beautiful color and nore book-like then a kindle ever thought of.

One of the thing many things Apple has done is to upset the price structure that had been at Amazon. Where Amazon set the price and the percentage that the publishers and authors get, Apple came in and said they would sell their Ibooks as they call them for exactly the same as Amazon, thus eliminating whatever advantage Amazon had over Apple. It should be noted that Amazon has a Kindle app for the IPad that apparently works very well, It even lets you sync your books between the Kindle and the IPad, and go back and forth between them, picking up where you left off on one device from the other. This is good. Barnes and Noble just released a ap for the IPad for their e-book reader the nook,
There are bigger issues here then price and and who is the price leader, and even how much who gets.

What the Ipad and other tablets do is open up the possibilities of what an e-book reader could be. No longer limited to displying e-ink in basic black & white and presenting limited pictures or drawing. It can now display full color. The addition of a full color screen and native web integration between the e-magazines and the web opens up a world of possibilities for content developers . The introduction of tablets running other os, ie, android, HP's webos, and even Linux bring a whole range of choices for the consumers, that is if they are produced and consumers will use them. I suspect that for the near future, even after other tablets are on the market, there will be Apple and everyone else.

I don't think books are going anywhere any time soon, but their relevealance to today’s generation is not the same as it ws to ours and our parents; they don't hold them in the respect that they were once held,, The same could be said for other physical media, LP, tapes. now, cd. and dvds. We have a whole generation of people who only think of content as bits and bytes they can store on a hard drive and watch on whatever they can plug it into. The idea of having a room filled with books is disappearing fast. This is one of the problems that the publishing industry need to address.
One way to encourage book sales is to give the buyer a incentive to buy a hard cover book instead of going and just buying a digital copy, be it either e-book, or audio. That is to allow him to have the book and listen to it at the same time. Towards the end of proping up book sales I have the following idea;

My idea is that of a cross promotion of media types; mainly books to e-books and audio books. Include a special code for a audio book from audio.com to allow the buyer of the HB book to download the audio version free.

In limited runs of paper books, to start with; probably hard cover books; Include a special code for a audio book from audio.com to allow the buyer of the HB book to download the audio version free.
The code would be specific to that run of books and would let them know that it come from the book. There would be extra content along with the book, specific to the code. In other words if one used another code they would get the regualr audio version of the book, without the extras, thus justifiy the extra cost of the hard cover book, and give the consumer a value ad for buying a hard cover book. instead of just the ebook, or audio book. The same deal cold also be arranged for ebooks from Amamzon, they could get either the ebook with extras, or the audio book with extras.
Also none of the books would have the same number or code so the same code couldn't be resused several times, it would be checked against a datase to tell where the book was sold and when, allowing tracking of how many codes where used, and on what, ebook or audio etc.. and what part of country etc...like the promo code tv shows use to tell how many people respond to their ads..
As for Amazon and Audio, they would be paid a fee by the publishers for every code redeemed like coupons are now, and Authors would get royalties from the original book sales, with a bonus from the publisher for every code redeemed, granted not as much as if the electronic book had been bought, but some... The idea that the publishers and others would make up money on volume and not per unit,, and the the addition of having the electronic version out where people are going to see and talk about it and how they got are essentially free advertising, promotion for the books, they would never get if they just sold the paper book and it just sat on a shelve at home..

This a idea to help get the publishing industry to rethink how they look at books and content in general. They are not just publishing a book to publish a book, they are publishing intellectual material, and not just paper books and magazines.
They are publishing ideas and which more important the how much they make in the traditional way, Hard Cover Books, and paperbacks, which will always sell, or getting the ideas out where it can be seen and talked about, the way to do that is to make the same material available in all formats. and make it easy to use the content on any platform, and move between the platforms.

Theses are just some ideas for bridging the gap between traditional publishing and the new forms of publishing and medias,,
All of the media industries are wrestling with the same issues, how to get their media out and still keep control. and make money. As for control, If one looks at the music industry, they find that DRM dose not work. It only makes it hard for honest consumers to use the media, and and only slows the serious pirarites down, slightly, so its not worth it. The movie indusrty also has yet to learn this. The best thing the publishing indursty can do is open it up so any ebook will play on any ereader, and be transfereable, the same with audio books, Publicity is their best friend. seing people reading and listing to books out and about is the best advertisement there is. People talking about what their reading is what they need, not people talking about how they can't read something because its locked down.
Well, there are probably many aspects that I didn't discuss . If you jave any thoughts on this please feel free to email or leave a comment.

Ken Lawson